Today, travelers are seeking more independence when making decisions during their hotel stays. This includes areas like nutrition, easy access to information about city attractions, health programs, and maintaining physical fitness. Nowadays, it's not just privileged or loyal customers with special membership programs who expect personalized service—every traveler wants an expanded range of services from the hotel.

1. Voice Search: A Game-Changer for Travel

A growing number of travelers now rely on Voice Search to find and book airline tickets, hotel rooms, and travel experiences. As a result, it is essential to design hotel websites with voice search functionality in mind, allowing them to take full advantage of this trend.

Within hotel rooms, voice-controlled devices offer a variety of conveniences, such as:

• Adjusting lighting and heating.
• Accessing tourist information without needing to speak to staff.

By integrating voice technology, hotels can provide a seamless, hands-free experience that enhances guest satisfaction and convenience.

2. Augmented Reality: Immersive Experiences for Guests

Augmented Reality (AR) has become increasingly popular in the travel and hospitality sectors, primarily because it allows hotels and other businesses to enhance the physical environments they want guests to experience, such as local landmarks and hotel rooms.

Travel is a heavily researched purchase, and customers often need a lot of information before they arrive—and that need doesn’t stop once they’ve checked in. AR ensures that this information is available 24/7, at the most relevant times.

Hotels can offer a range of AR experiences, including:

• Virtual tours of hotel rooms and AR-enhanced views of local attractions.
• AR maps for hotel amenities and directional assistance to city landmarks.
• Historical insights on landmarks and details about local flora and fauna on nature trails.
• AR translation of restaurant menus or museum exhibit descriptions.
• Virtual concierge services that explain hotel facilities and offer interactive room service menus.
• Personalized AR travel guides based on guests' interests, along with AR recommendations for dining and entertainment.
• AR re-creations of historical events at significant sites and augmented museum tours.

By leveraging AR, hotels can provide a truly immersive experience, making them ambassadors of culture, history, and the local art de vivre. Moreover, these technologies bring more independence and privacy to the decision-making process for each guest, offering a personalized, enriched stay.